01 · Interrupt
Headlines & Voice Over or Intro (for Radio/TV)
Does the opening stop the scroll and hit a real hot button?
Selected points: 0
Conversion Equation Evaluator · Score your marketing
Building Businesses Worth Owning
Marketing evaluator
Score your marketing with the Conversion Equation
Rate your ad or offer on Interrupt, Engage, Educate, Offer, and Format. See your total, average, and what the score means, then schedule a marketing review if you want help strengthening the weak spots.
Five criteria
Your Conversion Equation score
Pick the option that best matches each piece of your marketing. Points update live. Average = total divided by 5.
02 · Engage
Promise To Educate & Facilitate Decision
Do sub-headlines pull the reader deeper into a decision?
Selected points: 0
03 · Educate
Building Your Case
Does the body educate with quantified, compelling case points?
Selected points: 0
04 · Offer
Risk Reversal / Ethical Bribe
Is there a clear, compelling offer with capture or landing?
Selected points: 0
05 · Format
Powerful, Passionate, Precise & Elegant Format
Can a reader scan, understand the main points, and know the next action?
Selected points: 1
Total points
1
Average ( / 5 )
0.2
Max possible
25
Your marketing conversion level
Totally wrong concepts, try again
If you scored below 3, your marketing has very little chance of converting leads into prospects.
Next step
Ready to strengthen the weak spots?
I will show you how your marketing can follow a proven Conversion Formula so more leads become prospects when you run the process.